Posted on March 23, 2012 by OgilvyEarth Author: Michael Vilcinskas, CEO of Abrazos/OgilvyEarth for LatAm I was gloomy when I started laying out the subjects for this post. Maurice Strong and New World Order, The Republican presidential candidates with thoughts about climate change: “The greatest hoax in many years”, “Junk Science”, “A scam”, “The causes [...]
The world isn’t waiting for a sustainable future.
We’re creating one. Now.
Right now, people everywhere are putting their loyalty behind brands that share this new priority. Competition is tough. Green ad campaigns are everywhere. But consumers want their brands to actually walk the walk. Now is the time for great companies to become great leaders in the area of sustainability. Wondering how you can position your brand to succeed? You’ve come to the right place.
Simply stamping the “Recycle” logo on your packaging does not make your product or your brand sustainable. And it certainly does not absolve you of further responsibility.
True sustainability means single planet living. It means interrogating your product, your service and the way you do business to offer consumers an ethically correct choice, before they even demand it.
Like the iceberg that is seven-eighths submerged, the real substance of sustainability is the stuff that’s not immediately apparent. Once this is in place, you can spend the remaining eighth telling the world about it. Sadly, for many businesses, this iceberg seems to be the wrong way round.
At Ogilvy Earth we help brands become sustainable leaders with the help of innovative, intuitive tools and services backed by an international team of experts.
Ogilvyearth Sustainability Survey 2012 >>
What does sustainability mean to you? What do you think about Corporate Social Responsibility and its effects on the society we live in? Do you believe we have environmental and social challenges that require a new way of living and doing business? Do you even care about any of these issues? We would truly value ten minutes of your time to share your opinion with us. You could also enter our lucky draw to win R1 500 for yourself and R1 500 towards a cause of your choice.
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Human Library
Landscape Audit By analyzing both online and offline news, information and cultural cues, we create a snapshot of sustainability as it relates to a particular industry or niche. Data can provide insight into what is being said or talked about on a regional or global level, and can also provide a summary of what journalists, [...]
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