What we believe
We believe sustainability is the growth opportunity of the 21st century, but it’s not just about being green.
It’s about rethinking how the world works and finding smarter ways to do the simple actions that make up our daily lives.
The world today is at a tipping point– we are in the midst of a global recession, our natural resources are running out and we have more people than ever on the planet. Governments around the world have acknowledged these realities and the need for change.
And because corporations are the dominant institutions of our time, they, more than any other entity,
can facilitate real change. Sustainability for business is an operational imperative and strategic opportunity.
Resources will continue to become ever scarcer and governments will enforce more stringent regulations on how businesses operate. Consumers are demanding products that have longer life cycles and more value. Companies that embrace change will position themselves for continued growth in tomorrow’s economy, reap the benefits, and find themselves in a position of leadership.
What we do
We create specialised sustainability communication based on a strategic model. The Ogilvyearth tool set enables brands to explore their positioning within the sustainability arena and identify key opportunities for growth and innovation.
We help brands harness the power of sustainability. Sustainability is not an abstract concept, it’s about identifying smarter ways to do more with less. Ogilvyearth partners with brands to use sustainability to drive brand value, achieve long-term growth and increase profits.
We help global brands become category leaders and change agents. We work with visionary companies
that want to make sustainability a growth driver for both their business and the communities they serve.
We believe that sustainability is the new path to prosperity, and in the power of communications to change everything.
To date, on a global scale, we’ve helped the world’s biggest organisations, including Coca-Cola,
Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations. Here in
South Africa, Ogilvyearth has already partnered with diverse brands such as Backsberg Wines and the United Nations Environment Programme, Volkswagen CSI programme, the Water Stewardship Council Trust and REDISA (Recycling and Economic Development Initiative of South Africa NPC).
And we’re prepared to bring all of our accumulated knowledge to bear on your company.
Who we are
We are a mash-up of thought leaders from around the Ogilvy network and across Ogilvy disciplines.
We have assembled our brightest minds from six continents: planners, consultants and creatives from Ogilvy & Mather, OgilvyOne, Ogilvy Public Relations, OgilvyAction and OgilvyEntertainment.
Operating from the Cape Town offices of Zoom Advertising, Ogilvyearth South Africa draws on the expertise and resources of not only Ogilvy Cape Town and Ogilvy Johannesburg, but also the entire worldwide group.
And it doesn’t end there. We acknowledge that we don’t know everything and that the best results for our clients are obtained by trusting expert help. For this reason we have partnered with pioneers in various fields of sustainability such as Global Carbon Exchange, Tshikululu Social Investments, Incite, Route2 Sustainability, and Food and Trees for Africa
Having people on the ground in every corner of the world ensures that we have the local insight required to take on any project, anywhere at anytime. But it is a single, global point of view of the business and societal opportunities that lie in sustainability, which unites us.